The Introduction To The Kashmir Conflict History Essay

The Introduction To The Kashmir Conflict History Essay Demarcating boundaries to create nations has been an onerous exercise that has always been replete with controversies. Conflicts have been prevailing over it across the globe. This conflict has extended towards sea bodies as countries compete to control oil wells and other resources. The conflicts concerning North Korea and South Korea, the US and Mexico and Japan and China are some of the examples that have drawn international attention. The paper will however focus on issues related to the stalemate over Kashmir between India and Pakistan. Before 1947 India and Pakistan were a part of a Union that was under the control of the British Raj. While leaving, the colonial powers separated the region on the basis of religion giving rise to two nations: India and Pakistan. The transition was mired with incidents that were fraught with bloodshed and consequently the two nations developed an animosity towards each other. Another reason for conflict was over territorial command over Kashmir; an Indian state that lay along the borders of India and Pakistan. In a bid to control the region the two countries have been involved in numerous wars: the war in 1948 and 1965 and the Kargil war of 1999. India opines that Pakistan along with its agencies like the Inter-Services Intelligence or the ISI finances terrorism in the region to create instability while Pakistan claims that they rightfully own Kashmir. The region also has a third group known as separatists who want a separate identity without being a part of either India or Pakistan. The people of Kashmir have been traumatized by the level of insurgency in the region along with the atrocities committed by the Indian army under the Armed Forces (Special Powers) Act (AFSPA). At one time people had an inclination towards a particular nation but the atrocities perpetrated by these nations have held public opinion against these countries. Some have accepted the fact that they are helpless while the reactive ones resort to activities like mass protest and large scale stone slinging in order to claim their basic rights. The literature serves to provide a background to the conflict that includes the three major wars fought between them. It will first cover the reasons that led to the three wars (the 1948-1949 war, the 1965 war and the Kargil war) and the perspectives of both the countries will be discussed in relation to these confrontations. Elaborating on historical and contemporary issues, a comprehensive outlook of India and Pakistan on the Kashmir issue will be discussed and the disparities will be extrapolated. Finally the paper will discuss the possible solutions to the Kashmir conflict. The solutions will be intensive and would encompass issues such as water sharing, providing autonomy to the people of Kashmir, nurturing trade and commerce and demarcating the boundaries of Kashmir based on communal considerations. The Battle for Kashmir a. Immediate post-independence 1948-1949 period As soon as the states of India and Pakistan were formed in 1947, the controversy over Kashmir arose. The two nations have been involved in four wars since the British left the subcontinent and the 1947-1948 was the first among them in which the rightful command over Kashmir was the contentious issue.  [1]  When the two countries were first formed, Kashmir was ruled by a Hindu king by the name of Maharaja Hari Singh. He was neutral to India and Pakistan and chose to remain independent. On October 22, 1947 a large number of armed tribesmen  [2]  , made inroads into Kashmir, plundered the villages and later set fire to these villages. It was at this moment that the king sought the assistance of India and in return decided to make Kashmir a part of the Indian Union. This gave rise to further conflict in the region. In 1947, India and Pakistan went to war over Kashmir. Indian Prime Minister Jawaharlal Nehru appealed to ask the United Nations to intervene and a UN cease-fire was ar ranged for December 31, 1948.  [3]  A ceasefire was established through a Line of Control and Kashmir was acknowledged as a disputed territory (Kashmir is still considered to be a disputed territory against the popular belief in India that the region is a part of it). What needs to be acknowledged is that the war over Kashmir just after Independence had numerous dimensions to it. The Indian contingent claims that the Maharaja of Kashmir was harassed by the constant pillaging of Kashmiri villages by the tribesmen of Pakistan. To protect the interests of the Kashmiri people the Maharaja signed instrument of Accession to India.  [4]  It was further considered that the terrorist forces were under the patronage of Pakistan and was aimed at destabilizing the region. India further claims that it managed to garner the support from the Kashmiris and under plebiscite rule it became a part of the nation. Pakistan on the other hand held an opinion that was totally different. Pakistan never believed in the Accession agreement signed by India and continued to occupy a third portion of Kashmir.  [5]  The varied opinion was the main reason that led to the war and it was only after the interruption of the UN that both sides acknowledged the existence of a ceasefire. India continued to occupy most parts of Kashmir while the international community along with Pakistan refuted such a territorial occupation. Pakistan managed to control a part of the territory and at the same time refuted Indias claim. This was the scenario that prevailed in Kashmir after the war. The endeavors of the UN and the British prevented both the nations from breaking out into a war. Kashmir however was not given the privileges of a democracy by the India Union. India laid down the condition that unless Pakistani troops vacated the remaining portion entirely, democratic rights would be curbed in the region. Through the 1950s  [6]  , there was a tussle between the State Assembly and the power at the Centre in India for a more autonomous government. The Indian government was however very adamant in tackling the situation and maintained a heavy military presence in the region. It was in this period that the people of Kashmir were subjected to strict military surveillance be cause the Indian politicians especially Nehru was of the opinion that if the people were given the liberty, it would promote Pakistan-sponsored terrorism in the region. b. 1965 War The year 1965 saw a desperate attempt by the Pakistani forces to seize Kashmir from the clasp of India. Between 1956 and 1962  [7]  , Pakistan managed to procure a heavy consignment of military equipment and this narrowed down the military prowess of India and Pakistan. Americas assistance to Pakistan could be a retaliatory step considering the fact that India and the Soviet Union had maintained a cordial relationship and this was beyond the comfort level of the US. The procurement emboldened Pakistan and it launched a fresh attack on India. India was however successful in fending off the attack and sought for international intervention in the region in order to settle the dispute. It was for the first time that an international player (other than the UN took part in the Kashmir issue). The Security Council passed Resolution 211 that mandated both the parties to respect the ceasefire and recede back to their respective territories  [8]  . Even countries like the US stopped pr oviding arms and ammunition to both the countries. This was instrumental in bringing both the parties to the talking table with the Soviet Union as the mediator. A treaty was signed by both parties in Tashkent and as per the treaty the armies of both the nations withdrew from the disputed area. The 1965 War clearly demonstrated the significance of the Kashmir issue and brought to light the roles played by China, the US and the Soviet in the geopolitics of South Asia. Unfortunately the cease fire that was promulgated by the foreign powers did not have any bearing in the relationship between the two countries.  [9]  It was only a titular agreement between the two countries that was aimed at preventing any sort of confrontation between the Indian Army and the Pakistani Army. The scenario in Kashmir and the plight of the Kashmiris did not undergo any change after the war. c. 1999 War A recurrent military-hybrid shift occurred in the 1980s through to the 1990s. After establishing a military regime through a coup in 1977, General Zia-ul-Haq came to rely significantly upon Islamist groups for domestic political legitimacy.  [10]  It was in this era that militancy in the region reached new heights. India blamed the Pakistani intelligence agencies for providing financial and logistical support to these militant groups. While a portion of the blame can be attributed to Pakistan, the Indian Army operating in the region had a role to play in the proliferation of these groups. What needs to be acknowledged is the fact there was widespread infiltration from the Pakistani borders into Indian soil. This was a constant feature in the 1990s and the Indian Army resorted to air attacks in a bid to stop infiltration into the country. It was claimed by India that the infiltrators were backed up by the Pakistani soldiers patrolling the borders. As the air raids to curb the infl ux heated up, Pakistan troops retaliated. The domino effect continued and this gave rise to the Kargil War in 1999. Constant shelling and airstrikes was a constant feature of the war. According to a Red Cross Report at least 30,000  [11]  were rendered homeless and they sought refuge in the Pakistani side of the Line of Control. Like the other two battles mentioned before, this too came to an end after an intervention by a third party. Pakistan and India both celebrated their victory in the war but the volatility in the region was never erased. As fallout of the insignificance of the war, the Prime Minister of Pakistan had to pave way for General Musharraf who seemingly focused on economic and social issues. Issue of the disputes The Kashmir conflict presents a very diabolical situation owing to the myriad opinions held by the two stakeholders on either side of the border. Both the sides have been steadfast in holding on to their whims and this has been the most serious issue. While numerous arrangements have been organized to tackle the issue, the unwillingness of both the parties has not allowed these talks to proceed in a positive direction. It is also noticeable that there has been a shift in the viewpoints when it comes to taking possession of Kashmir. A look into the perspectives of both the countries so that our understanding of the problem becomes clearer. a. The Pakistanis Argument Pakistan has always considered itself to be the deprived party when it comes to having a stake in Kashmir. In the earlier stages of the struggle, that is, the period just after 1947, Pakistan was over inclined to make Kashmir a part of it because of the higher percentage of Muslims in the region. So when India occupied the region, it was a feeling of deprivation for Pakistan. In retaliation to it, the Army tried to capture Kashmir but did not succeed. Pakistan has very often resorted to cataclysmic religious violence  [12]  in a bid to destabilize the region and win the sympathy of the Kashmiris. This was not the case in the earlier stage when fundamentalism with respect to religion was not tapped to secure Kashmir. During the early stages of the conflict, the Army was the face of Pakistan and it did not budge in revealing its intentions to claim Kashmir. However the brazen steps taken by the Army drew the wrath of international players and so it resorted to hardliners so that a proxy war could be fought. This can be proven from the fact that the number of infiltrations increasing in the period concerned. One would raise ones eyebrow considering the fact these people managed to cross the border with relative ease and without any sort of hindrance from the Pakistani side. Pakistan has always supported the UN Security Council resolutions that envisaged the Kashmiri people determining in a plebiscite  [13]  as opposed to the command over the region by the Indian Union. The recent statement by the president of Pakistan clearly demonstrates the fact that Pakistan is eager to see a Kashmir which is free from the clout of India. Zardari remarked that Pakistan will continue to support the right of the people of Jammu Kashmir to peacefully choose their destiny in accordance with the UN Security Councils long-standing resolutions on this matter.  [14]  India on the other hand has been able to ward off international pressure in spite of depriving the people of Kashmir a plebiscite rule. This has been the main concern for Pakistan because it would have preferred a neutral player controlling Kashmir instead of India. Occasionally, the Pakistani contingent has vented their war by making inroads into Kashmir through the coercive path. Pakistan has time and again improved its military might with the help of countries like China and Iran and when it felt that it could capture Kashmir, it instigated a war. Pakistan has also maintained s firm base in the Line of Control in the form of terrorist groups. Pakistan is now endeavoring to spread the cult of militancy and terrorism in new areas south of the Pir Panjal range in the Jammu region.  [15]  In this way Pakistan believes that the people of Kashmir would develop a deep sense of animosity towards India and enhance Pakistans propaganda of destabilizing the zone. One can even claim that Pakistan has been effective in this front as there have been numerous incidents involving tensions between Kashmir pundits and the majority Muslim population. The area covered by Azad Kashmir has been the nurturing ground for numerous fundamentalist groups namely Lashkar-e-Taiba and Jaish-e-Mohammad.  [16]  Pakistan believes that it is their right to fight a battle in the name of religion and to claim Kashmir. Though this perspective is not blatantly endorsed, there has been enough proof to validate this claim. Leaders of militant groups such as L akhvi and Hafeez Saeed have found safe havens in Pakistan and all attempts to extradite them have failed. b. Indias Argument India has always claimed to be the rightful rulers of Kashmir. It does not acknowledge the UNs opinion of considering Kashmir as a disputed region. Additionally India has meted out special treatment to the region by curbing most of the democratic rights. While India is a democratic region, Kashmir has a military rule. Only recently has the legitimacy of the plebiscite rule been felt. The three wars fought with Pakistan have made the country wary of Pakistans intention so it feels justified to ramp up the military operations in the region. Unfortunately the Army and the implementation of Armed Forces (Special Powers) Act (AFSPA) have given rise to controversies pertaining to human rights. Other moves included detaining suspected terrorists under Terrorist and Disruptive Activities (Prevention) Act, TADA (a controversial Act passed solely for this purpose), clamping unrest in the form of curfews, house to house searches and indiscriminate interrogation of the natives.  [17]  Throug h stringent rules India intends to keep the radical elements in check but on paper India establishes Kashmir as a democratic state with all the privileges of an autonomous state in the Indian Union. Kashmir is also of prime significance as it is the boiling point for the countries surrounding it. So by gaining extra mileage in any form India wants to exert its presence in the region. India considers such momentum important in order to curb the collusion between Pakistan and China against it. The wars in 1960s and the late 1990s were primarily initiated once Pakistan believed that it has the military prowess to defeat India. This confidence did not generate internally. The support extended by the US and China helped Pakistan improve its arsenal. So by maintain a firm base in Kashmir, India believes that it can negate the attacks perpetrated by Pakistan. Recent events show that the dispute over Kashmir has been taken to a new level after the increase in the number of infiltrators. India has been a victim of many terrorist activities in the past and the trace of the miscreants trailed up to the terrorist organizations in Kashmir and Pakistan. So India believes that unless it ramps up its military activities in Kashmir and the borders surrounding it the influx of such infiltrants would be in the ascendancy. As a result, the late 1980s witnessed a number of measures that was aimed at stopping the inflow. All men above the age of eighteen were issued identity cards and paramilitary patrols were stepped up in the region.  [18]  In spite of these measures and the increased surveillance across the borders, India has been a victim to the infiltrators who were responsible for carrying out blasts across cities and for carrying out the 26/11 Mumbai bloody drama, which involved attacks in as many as 11 places in the city that left 183 people , including 22 foreigners, dead.  [19]   Facets of Dispute Resolution There has been diversity in opinions when commentators narrate the current situation in Kashmir. While most are optimistic in their assessment there are many who still believe (especially separatists occupying Kashmir) that there no hope for Kashmir in the near future. This can be remarked from the increased activism by separatist groups. Even ordinary citizens from either side of the border perceive each other as threats. The era from 1947 to 2000 was unproductive as there were no resolute measures in resolving the stalemate. However according to the first school of thought there is a silver lining that seems to have appeared in this century. In the new century, changing trends in all fields of knowledge and the emphasis of people-to-people contact has become important for promoting mutual understanding between India and Pakistan.  [20]  It is fortunate that both the cultures are similar and this could be a basis for a friendly relationship. Both the countries have nuclear capabilities and this has decreased the possibility of a full scale war. Recently there have been talks that have promoted trade between the two nations. India was never in the most favored list of countries for trade with a very narrow positive list of 786 goods.  [21]  Pakistan has recently considered Indias case and one could soon see a transition in which bilateral trade is conducted between the two countries and this can be a catalyst in the peace talks between the two nations. Kashmir would also be an important region as it could intermediate the high volumes of trade that would ensue once the barriers to trade open up. On the flip side there has been numerous instances in which the talks to promote peace have failed miserably. The failed talks have been a major bottleneck in the way ahead because once such an event occurs there is a period of sustained inactivity in which both the parties refuse to cooperate in the peace dialogues. Most talks seem to revolve around Kashmir, border disputes and water sharing agreement. Unfortunately most issues remain unsolved for a very long time. Pakistans association with China also raises eyebrows in India and this could be a deterrent in the way ahead. India has never accepted China to be a super power in the subcontinent and there have been occasions of territorial dispute between India and China.  [22]  This has been a critical determinant in the interrelationship between India, Pakistan and China. The formation of a separatist group has added to the woes of Pakistan and India by adding another dimension to the Kashmir issue. The separatist groups have also started being vocal in demanding greater control through ideological leanings, political strategies, and goals  [23]  and have therefore started participating in the political agenda of Kashmir. Pakistan have always supposed these groups probably to avenge the 1971 episode in which India supported the creation of Bangladesh which was then a part of Pakistan. The separatists have deep animosity towards the Indian government and they are ruthless in displaying their discontent towards people who favor India. While the challenges that the stakeholders face is mottled, all the parties (India, Pakistan, Separatist and even China) should look to bring peace in the region. There can be numerous ways of coming out of the quagmire but it will require concerted efforts from every party and at the same time each player should be willing to be more open minded in accepting the credibility of the other party. Resolving the Kashmir Dispute The first step would be to demarcate the boundaries of Kashmir in a manner such that all the parties agree to it. It should be noted that the people of Kashmir should have their consensus before any line is drawn. Moreover history has proven that the Line of Control is a very volatile territory and very often the army of one country has a tendency to encroach upon foreign territory. It is therefore advisable that both the countries retract their army to a distance that is of considerable length. Involving a third party in the dispute has rarely paid off but the two countries could have a third party to monitor the activity at the borders. No third party would be willing to provide such support unless the financial assistance is provided by India and Pakistan. This will obviously be a costly affair but it will reconcile the two troops within safe distance from each other. While this is done, the Kashmir people can have their say in deciding their fate. Mere division of territories also presents numerous problems. Kashmir is home to various religious sects and this aspect of it has to be respected while moving along the lines of a division. It is highly improbable for the Hindu dominated region to accept Pakistan while the Buddhist contingent have always opposed the idea of a separate state.  [24]  Therefore when a divide is created based on vote structure, the people who will be the minority may face serious threats from the majority population. They would want to reside in a place where they find safety in numbers and the immigration of minority population may not be a smooth process as witnessed in 1947 after the partition took place. The nuclearization of India and Pakistan is thus an extraordinary moment in the narrative of Partition: both its telos, in that it confirms the national jingoism and the bloodthirsty hatreds that propelled the mass slayings and movements of population in 1947.  [25]  Therefore even if Kashmi r was to be divided based on religious inclinations, both India and Pakistan must provide a safe environment for the minority groups. It is the responsibility of the governments on either side to include people in the administrative processes. Both should give more liberty, not merely by granting elections but also by rolling back restrictions on business, terminating governmental monopolies in trade and commerce, and encouraging international investment bodies such as the World Bank and the Asian Development Bank.  [26]  This is one area where both the countries have failed miserably. Preoccupying the Kashmir people with trade and commerce could have at least reduced dissatisfaction from the indigenous masses. 80% of the people depend on agriculture while the mineral rich state has not been fully exploited for commercial production.  [27]  Kashmir is also a very scenic place and has the scope for exploiting the tourism industry that has the potential to provide job opportunities to a lot many Kashmiris. The other facet of facilitating trade and commerce is that Kashmir will be integrated with their respect ive Unions. It will also provide scope for developing infrastructure like schools, roads and hospitals. With quality education and prosperous job opportunities, hardline groups will not be able to lure the youth into committing radical activities. While sections of the society have been able to lead a life of opulence there are many who have been deprived of basic necessities.  [28]  It was primarily the children of the latter section of the society who had been hoodwinked into pursuing radical activities. Extensive infrastructure coupled with quality education could be a way of appeasing the unrest among youth who rarely have anything to do. While control over Kashmir has been the contentious issue for India and Pakistan, both the countries have failed to resolve issues to sharing of water bodies. Even if the territories were to be demarcated aptly in order to suit the likings of the local masses, Kashmir presents another problem that is very significant. The Kashmir imbroglio has always been looked upon as a territorial dispute and water sharing have been given little thought to water sharing treaties. Both have so far managed to uphold a World Bank-mediated Indus Water Treaty (IWT) that provides mechanisms for resolving disputes over water sharing.  [29]  One cannot rely on the Treaty being a resolute stance taken by both the countries and any form of water scarcity in any country could lead to non-conformant of the agreement. Hostilities over water sharing between India and its more benevolent neighbor Bangladesh has already started and one can only expect the same relationship between India and Pakistan if any sc arcity arises. The Indus Water Treaty (1960)  [30]  that was intermediated by the World Bank has been able to keep both the parties at ease and the issue has not been the mooting point when peace dialogues have taken place. However one should realize the fact that the situation is still volatile. Over the years the issues concerning India and Pakistan have been Kashmir, insurgency, trade etc. Once these issues get resolved it is very likely that the issues related to water sharing may crop up and give rise to hostility between the two nations. As there is a rapid growth in urbanization there is a scarcity of potable water. Waterlogging, salinity, groundwater depletion and irrigation inefficiency continue to threaten agricultural production  [31]  and the Indus Water Treaty should be strong enough to be insulated from these phenomenon. It is also high time that the two countries looked at each other for support rather than going to international agencies. Both the countries h ave developed significantly over the years and they have sufficient resources to assess their situation better. Relying on the World Bank implies distrust towards each other and a sense of incapability to solve critical issues. Finally both the countries should not resort to any means that destabilizes the region. On the Pakistani side there is the Inter-Services Intelligence that is accused of training militants not only in Kashmir but also in regions bounding Afghanistan. People holding responsible positions in Pakistans administration along with many retired personnel have hinted on the relationship between the Inter-Services Intelligence and the militant groups.  [32]  On the Indian side there is the Research and Analysis Wing that is accused of spying into Pakistan and involving in secret activities. Throughout the Soviet/Afghan War the Research and Analysis Wing was responsible for the planning and execution of terrorist activities in Pakistan to deter Pakistan from support of Afghan liberation movement against Indias ally, the Soviet Union.  [33]  Both sides accuse each other for facilitating bombing activities and resorting to means that destabilizes the region. This should be stopped immedi ately if both countries want to look at a brighter future. Sponsoring terrorism can have a retaliatory effect as illustrated by the Al-Qaeda Pakistan relation today. While Pakistan maintained a cordial relationship with the outfit, the 9/11 episode mandated Pakistan to take steps that would destabilize the group. Pakistan still faces a difficult choice; whether to support the group in order to take advantage of state sponsored terrorism or to completely eradicate the presence of these fundamentalist group from Pakistani soil. The Kashmir conflict has become more complicated since its inception and requires a thorough analysis of the issue in order to come to any definite solution. Moreover it is cannot be tackled by a one dimens

Psychotherapy Essay -- Psychology, Cognitive Behavioral Therapy

My preferred theoretical orientation is Cognitive Behavioral Therapy (CBT). The main assumption of CBT is that events and situations in life do not cause emotional problems (e.g., guilt or depression); rather problems are due to irrational beliefs and perceptions about the situations (Corey, 2009). The goals of CBT focus on correcting the client’s automatic and self-defeating thoughts, which should ultimately help them to develop a more adaptive philosophy of life (Corey, 2009). I like that this approach focuses on challenging and changing the client’s cognitive distortions, core beliefs, automatic thoughts, and schemas. Another positive aspect is that this approach focuses on the cognitive triad, which consists of how one views the self, the world, and the future (Corey, 2009). Furthermore, CBT places responsibility on the individual to put insight into action by making changes to their thoughts and behaviors, both in and out of the therapy sessions (Corey, 2009). In order to bring about change, the client needs to understand that the primary source of difficulty lies in how they perceive events based on their belief system (Kellogg & Young, 2008). Overall, CBT is a structured approach that emphasizes EVTs, learning, empowerment, brevity, and focusing on the individual (Kellogg &Young, 2008). CBT is open to using techniques from other approaches that fit the needs of the client, and the empirically validated techniques of CBT, when individualized for the client, work well in other approaches (Corey, 2009). These aspects of CBT make it a useful approach that can be adapted for individuals from different cultural and economic backgrounds (Corey, 2009; Kellogg & Young, 2008). In general, CBT is a structured approach and inclu... ...manual (Craske & Zucker, 2001). It is rare for a client to come into therapy with only one disorder that has the outlined symptoms of the diagnosis that calls for a particular treatment. Therefore, following the manual stringently may not help the client improve, but making slight deviations depending on the client’s characteristics and circumstances may allow the technique to be successfully adapted and useful for the individual. It is also likely that a clinical psychologist will add their own individual preferences to therapy no matter what therapeutic approach or technique they use (Scaturo, 2001). A balance between the use of manualized treatments and clinical judgment to formulate the case conceptualization is needed to be used in order to gather enough information on the client to successfully use any necessary treatment techniques (Craske & Zucker, 2001).

Tesla motors

The focus of this communications plan is Teasel's Toronto debut. While creating awareness or changing attitudes are important for Teasel's success in the high-end electric performance car market, the company's success is ultimately measured by its sales figures. Sales are a more concrete way of measuring the effectiveness of communication efforts. For this reason the objective is as follows: Create 30 sales by the December 2010 debut of Taste Motors in Toronto.STRATEGY Two approaches to selling high-end automobiles High-service is another draw for luxury re most effective: exclusivity and service. And performance automobiles. BMW offers training courses to those who purchase its Exclusivity is commonly cited as a way to more expensive cars. 3 Ferreira offers custom generate hype for luxury and performance paint colors and free gear. Taste Motors Inc. Automobiles. According to Catchall Kelly, feature uses the high-service approach by sending its writer, Toronto Star, the new Lexus Lea f's mobile service units to make house calls to â€Å"looming rarity [is what] makes the ALFA such a maintain vehicles. 4 hot commodity' for a car priced at $375,000.In an era with limited luxury goods sales, a Another example of the use of exclusivity personal sales process is more important than can be seen in the case of Ferrier's Mezzo. Ever. 5 This is why the strategy that will be used Building up to the release of Ferrier's Mezzo, an will foster close customer-seller relationships. Enormous amount of buzz was generated from Another strategy used by many organizations the vehicle's limited distribution. The Mezzo was in a recessionary luxury goods market is offered to only 400 people worldwide, people targeting extremely wealthy consumers who ho previously purchased a Ferreira OFF and are always willing to spend on expensive items. Ferreira OFF. 2 The result was a media frenzy.The For Taste these people can be seen as a core car's exclusivity made reviewers excited about audie nce as well as key influences. The rare chance at a test drive. Few Taste vehicles have been available to For these reasons, the primary strategy Toronto reviewers so there is likely a sense of will be to use exclusivity to generate anticipation for the company's products. Taste hype and therefore sales leads for Taste will use scarcity to drive sales and hype in a icicles. Similar way. Http:,'/'. NP. N. r;. N'. Thetas. Com/wheels/a elm 8540– new-375-000- Lexus- likely-to- become- instant-classic 2 http://www. Seriousness. Com/cars/top-Ferreira-Mezzo. Tm http://www. BMW. Com/ http://www. Testators. Com/about http://blobs. Bent. Mom/Bennett NP=712 TACTICS ; Exclusive vehicle test drives for key people and media at GTAG race track or closed course in the Fall with Jay Leno ; Interviews w/ celebrity owners of Taste vehicles (egg. Jay Leno, Chris Bosh) ; Swag/Apparel -Leather Jackets, watches for auto Journalists and PIP attendees (use Ross promo with Role/Harry Rosen) ; Exclusiv e PIP Toronto cocktail party / art show, with the Taste Roadster as art – in boutique store, set up to mimic a gallery ; Provide attendees first opportunity to book an appointment, order or test drive ; Tours of showroom/boutique store. Media, auto aficionados, invite only ; Newsletter in advance targeting key audiences ; Info packages ; Advertising through news media (egg.Globe and Mail Taste exclusive in the Wheels section) ; Media kit for launch event ; Partner with Honda Indy Toronto July 16- 18 2010 to provide showcase for vehicle, Media kit for media track day at Toronto Motivators Park in Cayuga, ON with PR team on-site to field inquiries ; Associated interviews and photos can be ; Social media tactics including news release, website/Trinitrotoluene/Faceable utilized through online campaign AUDIENCES This communications plan has various key audiences. The audiences were selected for their influence on other people as well as their interest in and ability to afford a pe rformance electric car. All of the segments listed appreciate appeals to exclusivity. Corporate Executives Based in Eastern CanadaWho they are: ; Live and work in Toronto or Montreal ; Earn over $250,000 annually ; Canada's â€Å"Top 40 Under 40† ; Often in the technology sector ; Show you are ahead of the curve; go green by driving a Taste Roadster ; Taste Motors' cars blend style, acceleration, and handling with advanced technologies that make them the quickest and the most energy-efficient cars on the planet. Tesla Motors Andrew Martin COMM 336 Informative Paper 4/4/2013 Tesla Motors Tesla Motors is a car company that designs, manufactures and sells electric vehicles. This public company was founded in 2003 by Ian Wright, JB Straubel, Marc Tarpenning, Martin Eberhard and most notably Elon Musk. Its headquarters is located in Palo Alto, California, with its main production plant in Fremont, California. The company was named after Nikola Tesla, a renowned electrical engineer and physicist. Its goal is to increase the number of EV’s (Electric Vehicles) available to the market to help make it more mainstream.Currently, Tesla motors have produced two models, the Tesla Roadster and the Model S, and has unveiled a third, the Model X. In the Future, the company plans to produce family-sized minivans, electric SUV crossovers, and electric fleet vans for municipal governments. Other business includes collaborations with other companies such as Toyota, Mercedes, Daimler, Freightliner Trucks and Panasonic. Although the company has earned much success, it has hit its share of bumps along the way such as lawsuits, recalls and founder disputes.The company began when two teams wanted to start an electric car company and since their goals were similar, they joined forces to better their chances of success. The most famous of these entrepreneurs, and one of the most important and iconic figures to the company, is Elon Musk. His success began with his first company Zip2, which was bought out by Compaq for $304 million. Then he co-founded what eventually became PayPal, which was bought out for $1. 5 billion by Ebay.Elon co-founded a third company named SpaceX in 2002 where he is currently the CEO and CTO. SpaceX is a shipping company, in that it ships cargo with huge Falcon 9 rockets into space, supplying NASA’s cargo to the International Space Station. This leads us to his co-founding of Tesla Motors, where he oversaw the company’s first car, the Tesla Roadster and eventually took the position of CEO. Tesla Motors is not the first car company to produce pure EVs. In fact, EVs have been around since the 1800’s and outnumbered combustion engine vehicles.Since then, combustion cars held the market and EVs were for the most part out of the automobile scene until the 1900s. GM and several other car companies produced experimental EV’s in limited numbers but their motives were self serving, including fulfilling government emission mandates. GM’s EV1 was leased only and were crushed after the lease was up 3 years later. EV’s first found a foothold in the auto market with the introduction of the hybrids. Toyota’s Prius was the first mass-produced hybrid gasoline electric car, which was introduced to the global market in 2001.To date, the Prius has sold over 2. 5 million cars worldwide and is the world’s best selling hybrid. Since then, many other companies have produced their own versions of hybrids such as the Chevy Vol t, and the Nissan Leaf, the world’s top selling EV. From the start, the Tesla Motor company has had a strategy for entering the market as an EV auto maker. It is difficult enough to start a new car company without a long built reputation, but to enter a new and uncharted market is bold and very risky.To do this, Tesla first would build a sports car with low production numbers in order to prove their technology. Next, they would shift do to luxury models that are more affordable and their last step is to build affordable EVs to compete with economy cars already on the market. In 2008, Tesla Motors started selling its first EV, the Tesla Roadster, which was just a Lotus Elise with a Tesla electric drive system. It was designed to compete with other sports cars in its price range.Not only was it Tesla Motors first production vehicle, it was the first highway-capable all-electric vehicle in serial production for sale in the US, and the first production car to use lithium-ion batt eries, allowing it also to be the first all-electric car to have a range greater than 200 miles per charge. Its 288HP electric engine allows it to accelerate 0-60 in just 3. 7 seconds. This power has allowed it to win the Monet Carlo Alternative Energy Rally and the Federation Inernationale di I’Automobile. The EPA rates the Roadsters range at 244 miles but at 25mph, it can accomplish 300 miles, the urrent distance record for a production EV. Production ceased in 2012 and over 2,250 Roadsters have been sold worldwide. Tesla’s next move was to build a more practical 4 door sedan for a broader market. These would be built at the Tesla Factory in Fremont, California. Unlike the Tesla Roadster, the entire car would be built at the factory rather than just putting a motor in an existing car. The Model S is the first production car to come out of the newly purchased factory and deliveries began in June of 2012. Three packages are available, with the Performance package boast ing 420 hp and an EPA range of 265 miles.Although the car weighs over 2 tons, its low center of gravity allows for excellent handling and because it’s driven by an electric motor with no gear box, it can still accelerate from 0 to 60 mph in 4. 4 seconds. Another difference of the Model S over the Roadster is its charging ability. An optional supercharger can add 150 miles of range in just 30 minutes and can fully charge the cars battery in just one hour. Tesla is adding Supercharging stations across the country and is free to use for Tesla owners. These Supercharging stations are solar powered and any extra power is fed back into the grid.From a normal 110V/12A outlet, one our adds 5 miles of range and from a 220V/40A oulet, one our adds 31 miles of range. The Model S has received much appraise and has one several rewards including 6 Car of the Year Awards. The Model S starts at just $62,000 for the basic model and its top model costs $87,400 USD. In 2014, the Tesla Factor wi ll start full production of its second EV, the Model X. This model is an SUV with several innovations and some impressive performance. First, it doesn’t have side mirrors but instead uses cameras to reduce its coefficient of drag, making it more aerodynamic.Next, it has uses hinged falcon-wing doors, allowing easier access for rear passengers. The performance model has two motors, allowing for four-wheel drive and accelerates from 0 to 60 in just 4. 4 seconds. Its range is similar to the Models S and is said to be 270 miles. Although it weighs 10% more, it shares 60% of the Model S components including its 17† touchscreen control panel, but unlike the Model S, it has two touchscreens on the steering wheel for multi-function control. In order to build its EVs, Tesla Motors first needed to find a place to build its line of cars.It first planned to build a factory in Albuquerque, New Mexico but was canceled and a factory in San Jose, California was also canceled due to cos t. Fortunately, the economy went south in 2008 and the NUMMI plant occupied by both GM and Toyota was abandoned. In 2010, Tesla Motors purchased the factory building for $42 million. Most of the 370-acre facility is unused and the only activity seen is the Tesla Factory’s production of the Model S. Not only did Tesla acquire the 5,500,000-square-foot main building, but they also acquired over $17 million in manufacturing equipment and parts, making the start-up cost of Tesla Motors less.Currently, around 1,000 workers are employed at the factory, producing 20,000 vehicles a year. Along with its own line of vehicles, Tesla Motors also has several collaborations with some well known company’s. Daimler’s Mercedes line had Tesla build electric powertrain components for its A-Aclass E-Cell, which has a 124 mile range. Only 500 of these cars were built in Europe to test the market. Another project Tesla is currently working on for Daimler is the power train for the Sm art Fortwo vehicle. In July of 2010, Toyota announced that it would be working with Tesla Motors to produce an electric version of the RAV4.Toyota converted 35 RAV4s for evaluation, using the power pack from Tesla’s Model S and powertrain components. Freightliner Trucks are also working with Tesla, using their battery packs for their Custom Chassis Electric Van. At Tesla, workers have passion for doing the right thing for the world. People are overworked and underpaid, but are endlessly fueled by a desire to tackle one of the most important challenges society has ever faced, protecting the planet. Giving future generations a good place to live is important to everyone at Tesla, unlike some other companies.One example was GM’s EV-1 electric car, which was built in the late 1990s. GM didn’t build an EV-1 to help the planet, but rather to fulfill a California mandate for a zero-emission vehicle. After fulfilling this mandate, all EV-1s were repossessed from lease a nd most were crushed. Unlike GMs self sabotaged EV-1, Tesla’s Model S and other models are out to create a paradigm shift and it all starts with the corporate culture. Tesla’s internal communication mediums include phones, pagers, video networking, email and everything a normal office would expect to have.A less obvious, but perhaps the most important type of internal communication is person to person. Tesla’s offices allow for this by leaving the office open. Different teams are all in the same room, so that communication is done on a personal level from one department to another. This open environment office space approach helps the synergy of the entire Tesla team. Being a high tech auto company, Tesla also communicates externally by all the ways a tech company should. Their website includes a forums section that allows owners and non owners to make posts and comments on a number of Tesla topics.This is a way for customers and enthusiast to communicate with t he company directly on the site. Tesla also keeps a blog on their site to keep the community up to date with the company. Along with their website, Tesla also has a Twitter, Google+, Facebook and Vimeo pages. Tesla also has the ability to directly communicate with their cars aswell. When a new firmware version comes out for the car, it can automatically download and update the new firmware. In one case, a Telsa customer was trying to charge his car at one of Tesla’s super chargers but the car would not charge.The owner called Tesla and they were able to send a firmware update within an hour, which fixed the problem. Another public relation strategy is to off the superchargers free to Tesla costumers for life. Some of the communication challenges for Tesla have been the negative media about the company. One incident included a lawsuit with the BBCs popular auto show called â€Å"Top Gear. † Tesla’s Roadster was featured in an episode and it was written in the scr ipt for the car to rail. Overall, the episode put down the car in a negative way.Tesla Motors took them to court but the case was not successful for Tesla. Another incident was a NYT reporter giving the car a negative review. In defense, Tesla released data to compare what the journalist said and how the car was actually driven. In the end, the journalist was discredited. In general, Tesla Motors and its vehicles have a very positive public relationship. Before the Model S was released to customers with reservations, Tesla held events that would allow customers to test drive the car in order to ease the tension of eager clients.These events were also good opportunities for reporters to get a look at the new EV. Since then, there have also been many other events, showcasing the car. Elon Musk and other important head figures of the company often speak at these events. Other positive publicity and exposure has been done though the media. The National Geographics Channel had an episode of â€Å"Megafactories Supercars† covering the Tesla Factory as it produces the Model S. Another popular outlet for Tesla media are videos available on sites such as Vimeo and Youtube and the Tesla website.

The Butterfly Effect Essay - 1551 Words

How significant is my life? Do I make a difference? Do I even really matter? Many of us wonder about how important our lives actually are; most of us are, after all, born with the dream of making a difference with our lives. Sometimes it’s hard to see if we’ve really had an impact at all. But I’m here today to tell you just how incredible your very existence is to your friends, your family, and to all those you’ll meet personally. Specifically, I’ll be talking about the wonder of what’s simply called the â€Å"Butterfly Effect†, also known as The Law of Sensitive Dependence Upon Initial Conditions. It states simply that a butterfly can flap its wings and set molecules of air into motion, in turn moving more molecules or air – starting a chain†¦show more content†¦When they finally had the chance to rest, Chamberlain felt sorry for his men because he had no real knowledge of warfare or battle strategy. One of his only a dvantages, like many of us, was that he was stubborn, that he wasn’t about to give up. The 5th charge soon came and without time to reload their weapons, the soldiers began brawling with knives and swinging their rifles. And somehow they managed to push the Confederates back down the hill once more. Chamberlain began the fight with thousands of men by his side, now he had 80 men left. They had no ammunition and most of the rifles were jammed, broken, or lost anyway. In the distance, they saw the 6th charge forming, hundreds of enemies gathering at the foot of the hill. His men shouted for orders, fear was heavy in the air. In a last-ditch effort, Chamberlain then made the decision that ultimately won the battle: he told his men to fix their bayonets. He planned to face the confederates head-on in a charge of their own. When they were all in position, he yelled for them all to advance and they ran as fast as they could with their bayonets faced toward their mark. When the reb els saw them, most of them threw down their guns and ran in terror. And in 5 minutes, 80 men had conquered over 400. It’s an amazing story, isn’t it? And it’s absolutely true. Here’s what most people never realize though. Historians, like James R. Brann, have determinedShow MoreRelated THE BUTTERFLY EFFECT Essay715 Words   |  3 Pages â€Å"Butterfly Effect† was perhaps one of the best films I have ever seen. I found it mysterious, interesting and fascinating. I wanted to write my reaction paper about â€Å"Butterfly Effect† because of the similarity to the film we saw in class called â€Å"Donnie Darko†. Both films investigate the issue of destiny thoroughly. Both film had a male character that has memories, dreams or black outs which make them at first confused. But later on, they realized the power they have in order to change theirRead MoreButterfly Effect Essay808 Words   |  4 Pagesaccident and that everything in his life happens for a reason. 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After several yearsRead MoreEssay about Psychological Analysis of The Butterfly Effect2355 Words   |  10 Pagesï » ¿ Memory, Therapy, Depression and Therapy in the Butterfly Effect Psychology 155-22 Professor Perno Hao Lam November 20, 2012 Abstract This paper revolves around the four main psychological aspects of the 2004 movie The Butterfly Effect which are memory retrieval in Evan, trauma in the characters, depression, and Evans therapy. In memory we will look through the protagonists, Evan, past and how he represses his memory and retrieves them back as adult.Read MoreEssay On The Butterfly Effect Of Girus Ax By Oedipus Rex1145 Words   |  5 Pagesrevealing what they saw, what they did, or whatever it may be that they are hiding. Every decision has a consequence or effect, which will continue to affect other things, down a web of actions. This is called the Butterfly Effect and this relates to every decision anyone makes. Amir, from The Kite Runner, and Oedipus, from the play Oedipus Rex, helps prove this and have experienced this effect, without even knowing it, from their life decisions. Amir and Oedipus will have to deal with the consequences andRead MoreThe Butterfly Effect, and A Sound of Thunder by Ray Bradbury1138 W ords   |  5 PagesMany science fiction shows, films, and novels today have been influenced by science fiction novels from the past. A few examples are Frequency,The Butterfly Effect, and A Sound of Thunder relating to A Sound of Thunder by Ray Bradbury. These films all express Bradbury’s idea of the butterfly effect and that time traveling can change the past, therefore changing the future. Although they share the same idea, they each have different outcomes. A Sound of Thunder was written in 1952 by Ray Bradbury